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JPEN

Turning vision into an experience.

I'm neither a designer nor an engineer — I'm a creative developer, working in the space between.

Moving back and forth between design and code, I turn ideas that don't have a shape yet into something you can experience.

Because I can build it, I can widen what design is able to do. Because I can design it, I can draw more out of the technology.

Out of that back-and-forth, I arrive at expression I couldn't see at the start. That is how I make things.

HOW I DO

Sharpen what makes you distinctive, build an experience people choose.Turn value you haven't put into words into something people can experience.

From strategy through structure, design, and implementation. By moving across those boundaries, I turn value that hasn't been put into words into a digital experience.

  • Digital Experience Design
  • Brand Website
  • Product Development
  • Creative Partnership

RESULTS

  • SEO operations at 10,000 PV/year
  • CSSDA Special Kudos
  • PageSpeed Insights 99
  • Public-sector data site

FLOW

From the first conversation to post-launch improvement, this is how I work. I can also join for specific stages only.

  1. 01 Discovery interviews
  2. 02 Putting value into words
  3. 03 Concept design
  4. 04 Traffic strategy
  5. 05 UX / UI design
  6. 06 Visual design
  7. 07 Build
  8. 08 SEO / GEO
  9. 09 Analytics & improvement

WORKS

What I've built.

Client work, in-house products, and technical experiments.

Client Work
Home Buying Consultation Center — Hiroshima

Home Buying Consultation Center — Hiroshima

Role: Client interviews, analytics review, planning, design, build

Stack: WordPress

Renewed an existing site end-to-end — from current-state analysis through proposal and implementation.

Client Work
&Sankaku

&Sankaku

Role: Client interviews, wireframes, design, build / artist collaboration

Stack: Web

Collaborated with an artist, from visual direction to implementation — building an atmospheric site from zero.

Client Work

Sousaku Ryouri "Na" — Feature Report

Role: UI design, implementation, motion

Stack: Web / GSAP

A scroll-driven feature page designed to be read like a story.

Owned Product
Fudo

Fudo

Role: Planning, UI design, frontend implementation

Stack: Astro

Design and build of a travel feature that journeys through Japan's scenic landscapes from north to south.

Owned Product
UNPAQ

UNPAQ

Role: Planning, experience design, UI, frontend, AI integration

Stack: Next.js / TypeScript / OpenAI API

An AI career-diagnosis tool, self-developed from planning through implementation.

Owned Product
ReTadoru

ReTadoru

Role: Planning, experience design, UI, frontend, AI integration

Stack: Next.js 15 / React 19 / Supabase / OpenAI

A self-discovery tool for finding the version of yourself that fits best.

Owned Product
Jesse & Ellie

Jesse & Ellie

Role: Planning, UI design, frontend implementation

Stack: Astro / MicroCMS

UI and implementation for a travel media site.

Owned Product
No.44 PROJECT

No.44 PROJECT

Role: UI design, frontend implementation

Stack: Nuxt2

(Tentative) Design and implementation of a project site.

Owned Product
365

365

Role: Planning, UI design, implementation

Stack: Nuxt2

(Tentative) Site for a crowdfunding campaign.

Owned Product
AonC

AonC

Role: Planning, branding, UI, implementation

Stack: Astro

(Tentative) From branding through site build.

Owned Product no link
Neroli — Logo

Neroli — Logo

Role: Planning, logo design

(Tentative) Brand logo design.

Owned Product no link
Neroli — Shop Card

Neroli — Shop Card

Role: Planning, collateral design

(Tentative) Shop card design.

Lab
Japan Population 2020→2070

Japan Population 2020→2070

Role: Planning, data design, visualization, UI, frontend

Stack: Astro / React / TypeScript / SVG

Japan's official population projections turned into an instrument panel you can actually operate. The conditional projections already published by IPSS become the lever itself: change the fertility rate and the trajectory of population and aging through 2070 moves with it.

Lab
FLEET VISION

FLEET VISION

Role: Planning, UI, data visualization, frontend, motion

Stack: Astro / three.js / WebGL / GSAP

A real-time sci-fi-FUI-style visualization of a fictional trucking company's operations. A logistics dashboard with a WebGL control map tracking drivers, cargo, working hours, and delivery deadlines.

Lab
Earth Quake

Earth Quake

Role: Planning, 3D, data visualization, frontend

Stack: Astro / three.js / USGS Earthquake API

Real-time USGS earthquake data visualized on a 3D globe of neon dots against a black background. A dashboard that also shows country rankings and long-term trends.

Lab
The Rise and Fall of Taira no Kiyomori

The Rise and Fall of Taira no Kiyomori

Role: Planning, AI-generated assets, UI, frontend, motion

Stack: Astro / GSAP / Canvas / nano banana

The life of Taira no Kiyomori and the rise and fall of the Taira clan, painted in ink on faded washi paper. An immersive parallax scroll page where each chapter opens the screen and unrolls the scroll deeper and sideways.

Lab
Secret Forest

Secret Forest

Role: Planning, AI-generated assets, 3D, UI, frontend, motion

Stack: Astro / three.js / GSAP / Canvas

An immersive parallax page where scrolling takes you deeper into a forest, revealing a rotating 3D figure.

Lab
ÉCLAT

ÉCLAT

Role: Planning, AI-generated assets, UI, frontend, motion

Stack: Astro / GSAP / Canvas / nano banana / Veo

AI-generated footage broken down frame by frame into an immersive product page where scrolling drives rotation, assembly, and disassembly.

Work Style

Ways We Can Work Together

Implementation from a Figma handoff, of course — but I can also start from requirements definition or refining the UI. Fully remote, available nationwide. I usually reply to first inquiries within 1–2 business days.

Direct Engagements

Direct from companies or individuals. I take on everything from planning and design through implementation.

Spot Support

Landing pages, microsites, UI implementation, AI features — I cover just the scope you need.

Ongoing Partner

As an external member of a production agency, supporting multiple projects on an ongoing basis.

Team Member

Working alongside directors, designers, and engineers as part of the team.

ABOUT

Yuki Matsuda

A creative developer who handles planning, marketing, design, and development end to end. By driving both the creative and engineering wheels myself, I create worldviews and experiences you can only reach that way.

I work broadly across web production, web-app development, AI-app development, and branding — taking on independent commissions as well as joining and supporting company projects.

CSS Design Awards Special Kudos badge

CSSDA Special Kudos Award

Jury Score 7.26 — UI / UX / Innovation

FAQ

  • + Can I hire you as an external partner for my production agency?

    Yes. I offer spot support, ongoing partnership, and project-based team participation. Beyond implementing from Figma, I can also start from requirements definition or refining the UI.

  • + What stage can I reach out at?

    Any stage — before planning, mid-design, pre-implementation, or improving an existing site. Even if the spec isn't set yet, I'll start with whatever needs sorting out first.

  • + Can you join a team that already has designers and engineers?

    Yes. I fit into the existing workflow and role split, covering whatever's needed — UI design, frontend, interaction, or AI integration.

  • + Can I consult on AI integration alone?

    Yes. I handle feature design, prototyping, and integration into existing products using tools like the OpenAI API — and I won't push AI where it doesn't fit.

  • + How do you work, and how can I reach you?

    Fully remote, available nationwide. I usually reply to first inquiries within 1–2 business days.

CONTACT

Let's start with a casual conversation

I take on direct requests from companies and individuals, as well as work as an external partner for production agencies. It's fine if things aren't fully decided yet — let's figure out how to move forward together, based on what you need. Pick a button below and it'll fill in the message field.

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